Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments

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Serval ID
serval:BIB_688509932ECF
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Fifty shades of food: The influence of package color saturation on health and taste in consumer judgments
Journal
Psychology & Marketing
Author(s)
Kunz Sonja, Haasova Simona, Florack Arnd
ISSN
0742-6046
1520-6793
Publication state
Published
Issued date
07/2020
Volume
37
Number
7
Pages
900-912
Language
english
Keywords
Marketing, Applied Psychology
DOI
10.1002/mar.21317
Web of science
000502565800001
Open Access
Yes
Create date
02/11/2021 13:18
Last modification date
02/11/2021 13:18
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