Perspectives on Responsible Marketing

Détails

ID Serval
serval:BIB_667349C6E878
Type
Partie de livre
Sous-type
Chapitre: chapitre ou section
Collection
Publications
Titre
Perspectives on Responsible Marketing
Titre du livre
Responsible Management Practices for the 21st Century
Auteur(s)
Usunier J.-C., Cestre G., Czellar S., Morhart F. M., Müller B.
Editeur
Paris: Pearson
Statut éditorial
Publié
Date de publication
06/2011
Editeur scientifique
Palazzo G., Wentland M.
Pages
89-102
Langue
anglais
Résumé
Corporations do not exist in a vacuum, they are embedded in a socio-political context. This context shapes our ideas about what managers within corporations and corporations within society do or should do.
The rise of a global world order at the threshold of the 21st century is transforming our society at high speed. Questions of business integrity and sustainability move center stage.
This book, written on the occasion of the HEC Lausanne centennial by some thirty professors, discusses various aspects of responsible management practices for the 21st century and provides some key insights for managers today and tomorrow.
Création de la notice
29/10/2010 11:54
Dernière modification de la notice
21/08/2019 5:17
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