The Differentiation Principle: Why Consumers Often Neglect Positive Attributes of Novel Food Products

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Serval ID
serval:BIB_61011295F296
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
The Differentiation Principle: Why Consumers Often Neglect Positive Attributes of Novel Food Products
Journal
Journal of Consumer Psychology
Author(s)
Florack Arnd, Koch Teresa, Haasova Simona, Kunz Sonja, Alves Hans
ISSN
1057-7408
1532-7663
Publication state
Published
Issued date
10/2021
Volume
31
Number
4
Pages
684-705
Language
english
Keywords
Marketing, Applied Psychology
DOI
10.1002/jcpy.1222
Web of science
000622801000001
Open Access
Yes
Create date
02/11/2021 13:22
Last modification date
02/11/2021 13:22
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