Mobilizing and chasing : The voter targeting of negative campaigning – Lessons from the Swiss case

Détails

Ressource 1Télécharger: MobilizingChasing_Stuckelberger.pdf (463.32 [Ko])
Etat: Public
Version: Author's accepted manuscript
Licence: Tous droits réservés
ID Serval
serval:BIB_5BB2FB6C96C9
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Mobilizing and chasing : The voter targeting of negative campaigning – Lessons from the Swiss case
Périodique
Party Politics
Auteur(s)
Stuckelberger Simon
ISSN
1354-0688
1460-3683
Statut éditorial
Publié
Date de publication
28/05/2019
Langue
anglais
Résumé
There are two targeting objectives for an election campaign: mobilizing core voters and chasing undecided voters. According to most previous research, negative campaigning exclusively fulfils a chasing function; parties use it to convince swing voters. The article argues that parties consider the mobilization of core voters as a second important function of negative campaigning. It is based on interviews with party campaign officials and a content analysis of election newspaper advertisements and press releases from the 2011 and 2015 Swiss National Council elections. The interviews and the analysis of parties’ attack behaviour show that parties use negative campaigning for mobilizing purposes, and in the analysed Swiss elections, it seems to be a more popular strategy than chasing.
Mots-clé
Sociology and Political Science
Financement(s)
Fonds national suisse / PP00P1-150451
Création de la notice
06/06/2019 17:26
Dernière modification de la notice
20/08/2019 15:14
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