The Impact of Process Orientation on Marketing Effectiveness and Efficiency
Details
Serval ID
serval:BIB_57DA26AF1363
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
The Impact of Process Orientation on Marketing Effectiveness and Efficiency
Title of the conference
Proceedings of the 2nd Symposium on the Entrepreneurship - Innovation - Marketing Interface - Karlsruhe, October 6-7, 2005
Publication state
Published
Issued date
2005
Peer-reviewed
Oui
Create date
19/11/2007 11:28
Last modification date
20/08/2019 15:11
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