Developing Attitude Measures Based on Respondents’ Representations of Unfamiliar Objects: An Application to Attitudes Towards Biodiversity

Détails

ID Serval
serval:BIB_57D4A24E5AE7
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Developing Attitude Measures Based on Respondents’ Representations of Unfamiliar Objects: An Application to Attitudes Towards Biodiversity
Périodique
Field Methods
Auteur(s)
Eisner Léïla, Clémence Alain, Roberts Caroline, Joost Stéphane, Theler Jean-Marc
Statut éditorial
Publié
Date de publication
01/02/2019
Peer-reviewed
Oui
Volume
1
Numéro
31
Langue
anglais
Résumé
A key challenge in the design of effective survey questionnaires is to write questions that respondents can understand consistently. Recommendations in the questionnaire design literature propose the use of respondents' own terminology to facilitate comprehension and the response process. In this paper, we propose an innovative questionnaire development method to construct items using respondents' own terminology. On the basis of statistical analyses of answers to an open-ended question asked in a survey measuring attitudes to biodiversity (N = 351), we first identified the words that respondents associate most frequently with the concept of 'biodiversity'. We then designed new attitude measures composed of the words identified as being central to representations about biodiversity. These items were tested in another survey using a different sample (N = 467). The results show that the attitude items designed on the basis of a social representation method satisfied validity and reliability quality criteria.
Mots-clé
Social representations, survey methodology, opinion formation, biodiversity
Création de la notice
19/03/2018 14:45
Dernière modification de la notice
21/08/2019 6:12
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