Erfolgsfaktoren und Barrieren der CRM-Implementierung: Eine Meta-Analyse empirischer Studien

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Serval ID
serval:BIB_563F33B82560
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
UNIL/CHUV
Title
Erfolgsfaktoren und Barrieren der CRM-Implementierung: Eine Meta-Analyse empirischer Studien
Author(s)
Beck I., Ivens B.
Institution details
Lehrstuhl für Marketing, Friedrich-Alexander-Universität Erlangen-Nürnberg
Issued date
2006
Number
142
Genre
Arbeitspapier
OAI-PMH
oai:serval.unil.ch:BIB_563F33B82560
Create date
15/05/2008 13:15
Last modification date
20/08/2019 15:10
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