Inproceedings: An article in a conference proceedings.
Poster: Summary – with images – on one page of the results of a researche project. The summaries of the poster must be entered in "Abstract" and not "Poster".
Online purchase decisions: how much influence on information display do consumers desire?
Title of the conference
Annual Meeting of the Society for Judgment and Decision Making
Chicago (IL) USA
Three prototypes of shopping websites were evaluated regarding their perceived utility. These prototypes varied with respect to their functionality, that is, the influence users had on how product information was displayed. Overall, people were most satisfied with the prototypes of high and medium functionality, and the least functional prototype received considerably worse ratings. The high functionality prototype was rated best regarding ease of eliminating and comparing alternatives but worst regarding understandability and ease of use. We conclude that consumers appreciate some functionality, but only as long as such a decision support system is easy to understand without instruction.
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