The Use of Situational Variables in Conjoint Analysis: A Product's Time of Introduction and Market Penetration

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Serval ID
serval:BIB_51A0A765C578
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Production externe
Title
The Use of Situational Variables in Conjoint Analysis: A Product's Time of Introduction and Market Penetration
Title of the conference
20ème Séminaire International de Recherche en Marketing, La Londe Les Maures
Author(s)
Cestre G.
Publication state
Published
Issued date
06/1993
Peer-reviewed
Oui
Create date
31/03/2009 11:27
Last modification date
20/08/2019 15:07
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