A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure
Details
Serval ID
serval:BIB_4BF6FE2702B9
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure
Title of the conference
American Marketing Association Winter Educators' Conference
Address
Austin, Texas
Publication state
Published
Issued date
2011
Peer-reviewed
Oui
Language
english
Create date
21/02/2011 10:22
Last modification date
21/08/2019 5:12