The influence of a person’s digital affinity on unit nonresponse and attrition in an online panel

Détails

ID Serval
serval:BIB_47EFD62984C6
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
The influence of a person’s digital affinity on unit nonresponse and attrition in an online panel
Périodique
Social Science Computer Review
Auteur(s)
Herzing Jessica M. E., Blom Annelies G.
Statut éditorial
Publié
Date de publication
2019
Peer-reviewed
Oui
Volume
37
Numéro
3
Pages
404–424
Langue
anglais
Résumé
Research has shown that the non-internet population is hesitant to respond to online survey requests. However, also subgroups in the internet population with low digital affinity may hesitate to respond to online surveys. This latter issue has not yet received much attention by scholars, despite its potentially detrimental effects on the external validity of online survey data. In this paper, we explore the extent to which a person’s digital affinity contributes to nonresponse bias in the German Internet Panel (GIP), a probability-based online panel of the general population. With a multi-dimensional classification of digital affinity, we predict response to the first online panel wave and participation across panel waves. We find that persons that belong to different classes of digital affinity have systematically different socio-demographic characteristics and show different voting behavior. In addition, we find that initial response propensities vary by classes of digital affinity, as do attrition patterns over time. Our results demonstrate the importance of digital affinity for the reduction of nonresponse bias during fieldwork
Mots-clé
IT literacy, digital literacy, technical affinity, nonresponse bias, probability-based online survey, digital divide
Création de la notice
05/04/2018 9:39
Dernière modification de la notice
21/08/2019 5:18
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