Online Advertising Business Models and Distinctive Signs: Should One Rethink the Concept of Confusion?

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Serval ID
serval:BIB_467C4105444E
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Online Advertising Business Models and Distinctive Signs: Should One Rethink the Concept of Confusion?
Journal
IIC
Author(s)
Philippe Gilliéron
Publication state
Published
Issued date
2008
Volume
39
Pages
687
Create date
11/10/2008 15:05
Last modification date
20/08/2019 14:51
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