Designing business models of cloud platforms

Détails

Demande d'une copie
ID Serval
serval:BIB_45F8982B4399
Type
Thèse: thèse de doctorat.
Collection
Publications
Titre
Designing business models of cloud platforms
Auteur(s)
Giessmann A.
Directeur(s)
Legner C., Stanoevska K.
Institution
Université de Lausanne, Faculté des hautes études commerciales
Adresse
Faculté des hautes études commerciales (HEC)Université de LausanneCH-1015 LausanneSUISSE
Statut éditorial
Acceptée
Date de publication
2015
Langue
anglais
Nombre de pages
197
Résumé
Cloud computing and its three facets (Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS)) are terms that denote new developments in the software industry. In particular, PaaS solutions, also referred to as cloud platforms, are changing the way software is being produced, distributed, consumed, and priced. Software vendors have started considering cloud platforms as a strategic option but are battling to redefine their offerings to embrace PaaS. In contrast to SaaS and IaaS, PaaS allows for value co-creation with partners to develop complementary components and applications. It thus requires multisided business models that bring together two or more distinct customer segments. Understanding how to design PaaS business models to establish a flourishing ecosystem is crucial for software vendors. This doctoral thesis aims to address this issue in three interrelated research parts. First, based on case study research, the thesis provides a deeper understanding of current PaaS business models and their evolution. Second, it analyses and simulates consumers' preferences regarding PaaS business models, using a conjoint approach to find out what determines the choice of cloud platforms. Finally, building on the previous research outcomes, the third part introduces a design theory for the emerging class of PaaS business models, which is grounded on an extensive action design research study with a large European software vendor. Understanding PaaS business models from a market as well as a consumer perspective will, together with the design theory, inform and guide decision makers in their business model innovation plans. It also closes gaps in the research related to PaaS business model design and more generally related to platform business models.
Mots-clé
Cloud Platform, Platform as a Service, Business Model
Création de la notice
31/03/2015 12:33
Dernière modification de la notice
03/03/2018 16:46
Données d'usage