Determinants of industrial buyers' willingness-to-pay

Details

Serval ID
serval:BIB_45277093606A
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
Determinants of industrial buyers' willingness-to-pay
Title of the conference
37th EMAC - European Marketing Academy Conference, Brighton, May 27-30, 2008
Author(s)
Ivens B.S., Pardo C.
Publication state
Published
Issued date
2008
Peer-reviewed
Oui
Language
english
Create date
21/08/2009 16:44
Last modification date
20/08/2019 14:49
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