Article: article from journal or magazin.
Case report (case report): feedback on an observation with a short commentary.
Salco (China) is a global manufacturer of burners for hot-water boilers and industrial furnaces and ovens. The company has recently hired a new operations manager for their plant in China whose mandate is to improve the efficiency of the Beijing office, to eliminate Salco's Chinese distributors' poaching behavior and to elevate Salco's brand equity in the Chinese market. After implementation, the initiative to eliminate distributors' poaching had failed and the company's operations manager must determine why this initiative failed and prepare a report for senior management.
China, Management in a Global Environment, Personnel Management, Organizational Behaviour, Change Management
Last modification date