Salco (China)

Détails

ID Serval
serval:BIB_42B25DBF265D
Type
Article: article d'un périodique ou d'un magazine.
Sous-type
Etude de cas (case report): rapporte une observation et la commente brièvement.
Collection
Publications
Titre
Salco (China)
Périodique
Ivey Publishing
Auteur(s)
Dietz J., Yang A.
Statut éditorial
Publié
Date de publication
2007
Pages
12
Langue
anglais
Notes
Ref: 9B03C025
Résumé
Salco (China) is a global manufacturer of burners for hot-water boilers and industrial furnaces and ovens. The company has recently hired a new operations manager for their plant in China whose mandate is to improve the efficiency of the Beijing office, to eliminate Salco's Chinese distributors' poaching behavior and to elevate Salco's brand equity in the Chinese market. After implementation, the initiative to eliminate distributors' poaching had failed and the company's operations manager must determine why this initiative failed and prepare a report for senior management.
Mots-clé
China, Management in a Global Environment, Personnel Management, Organizational Behaviour, Change Management
Création de la notice
14/05/2009 16:03
Dernière modification de la notice
28/06/2018 9:05
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