Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)

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Serval ID
serval:BIB_41D538566102
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM)
Journal
Psychology & Marketing
Author(s)
Lagomarsino Maria, Lemarié Linda
ISSN
0742-6046
1520-6793
Publication state
Published
Issued date
06/09/2021
Language
english
DOI
10.1002/mar.21591
Web of science
000693801100001
Open Access
Yes
Create date
05/12/2024 14:36
Last modification date
06/12/2024 7:05
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