Different theories, models and narratives of innovation compete for both legitimacy and authority. However, despite the variations, they all offer a consistent pro-innovation bias, dismissing resistance as irrational, and overlooking the value of non-users and collateral impacts. This book looks at innovation from a different perspective and asks, what has been left out ? It offers a reflexive view and invites researchers to consider new avenues of research, through a critique of current representations of innovation.