Does Interviewer-Respondent Socio-Demographic Matching Increase Cooperation in Centralized CATI Household Panels?

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Ressource 1Download: BIB_3A163BC4BC59.P001.pdf (29.96 [Ko])
State: Public
Version: Final published version
Serval ID
serval:BIB_3A163BC4BC59
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Does Interviewer-Respondent Socio-Demographic Matching Increase Cooperation in Centralized CATI Household Panels?
Journal
Survey Practice
Author(s)
Lipps O.
Publication state
Published
Issued date
08/2010
Peer-reviewed
Oui
Pages
NA
Language
english
Abstract
Overall it seems that age and gender interviewer characteristics are relevant in achieving higher cooperation rates by telephone panel members. This appears to be the case especially for older male interviewers, who perform the best on gaining cooperation across different types of respondents. This holds if important interviewer covariates like experience are controlled for. There is no evidence that special sex age or sex matches yield a higher cooperation. It may be that not only the perceived authority of the institution that sponsors the survey plays a role when it comes to cooperation (Groves et al., 1992) but also of the interviewer who asks for this cooperation. Presumably older men have more authority to convince sample members to participate. A simple recommendation is to use as many older male interviewers as possible for the recruitment phase. It is likely that this strategy would also be successful in other western cultures than Switzerland.
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Create date
25/08/2010 8:02
Last modification date
20/08/2019 13:29
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