What Scent Can Do For A Brand: Exploration Of Brand-Scent Boundary Conditions

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Serval ID
serval:BIB_3339FFE898A6
Type
PhD thesis: a PhD thesis.
Collection
Publications
Institution
Production externe
Title
What Scent Can Do For A Brand: Exploration Of Brand-Scent Boundary Conditions
Author(s)
Zidansek M.
Director(s)
Spangenberg E.R., Sprott D.E.
Institution details
Washington State University
Publication state
Accepted
Issued date
2013
Language
english
Create date
29/08/2014 12:18
Last modification date
20/08/2019 14:19
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