Die Entwicklungstendenzen der Marketingkommunikation : ausführliche Ergebnisse einer Delphi-Studie
Details
Serval ID
serval:BIB_2F7FDD9B64EB
Type
Report: a report published by a school or other institution, usually numbered within a series.
Publication sub-type
Working paper: Working papers contain results presented by the author. Working papers aim to stimulate discussions between scientists with interested parties, they can also be the basis to publish articles in specialized journals
Collection
Publications
Institution
Title
Die Entwicklungstendenzen der Marketingkommunikation : ausführliche Ergebnisse einer Delphi-Studie
Institution details
Institut für Marketing und Unternehmungsführung, Universität Bern
Address
Bern
Issued date
1994
Number
25
Genre
Arbeitspapier
Language
german
Number of pages
203
Keywords
marketing, kommunikation, delphi-studie
Create date
25/07/2014 13:57
Last modification date
20/08/2019 13:13
Usage data
