Guidance is commonly used in Internet interventions. However, there is little work on how guidance can be optimally implemented in guided self-help approaches. Despite some general models on guidance, there is no theoretical framework as how to optimally individualize the guidance to the participants needs. The Motive-Oriented Therapeutic Relationship (MOTR) approach is based on the Plan Analyses (Caspar, 1995, 2022) and allows the therapist to provide answers that fulfil the participant’s needs in a way that is acceptable for the participants and is useful for the therapeutic goals. We argue that MOTR can be applied to guidance in Internet interventions and that it can improve adherence and outcome through different processes that help the participant navigate through different difficulties encounter during the completion of an internet intervention.