The visual construction of "the people" and "proximity to the people" on the online platforms of the National Front and Swiss People's Party

Details

Serval ID
serval:BIB_2704BB196B44
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
The visual construction of "the people" and "proximity to the people" on the online platforms of the National Front and Swiss People's Party
Journal
Österreichische Zeitfschrift für Soziologie
Author(s)
Gimenez E., Schwarz N.
ISSN
1011-0070 (Print)
1862-2585 (Online)
Publication state
Published
Issued date
06/2016
Peer-reviewed
Oui
Volume
41
Number
2
Pages
213-242
Language
english
Abstract
The article explores and compares how the online communication of the National Front (FN) and Swiss People's Party (SVP) visualise and define "the people" and "proximity to the people" in the wake of the Swiss federal elections and the French regional elections in 2015. Considerations based on netnography, discourse analysis and visual culture studies inform the corpus-based approach of the study. The results of the analysis show significant differences in the way each party represents itself: the FN visually frames itself as a party for the people whereas the SVP portrays itself as a party of the people. This is due to distinct ways of depicting the relation between party representatives and citizens as well as the "in-group".
Keywords
Visual culture, Right-wing populism, Front National, Swiss People's Party, Online communication, Discourse analysis
Create date
12/06/2016 13:14
Last modification date
20/08/2019 13:05
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