Inproceedings: an article in a conference proceedings.
The social construction of the positive link between corporate social and financial performance
Title of the conference
Academy of Management Conference Best Paper Proceedings.
Academy of Management
This paper investigates the relationship between Corporate Social Performance (CSP) and Financial Performance (FP) as a deliberate social and cognitive construction. We argue that the demonstration of a positive CSP-FP relationship is a business necessity for managers developing the markets for virtue because their legitimacy is closely associated to the belief that 'social responsibility pays'. Accordingly, we develop a framework explaining how institutional processes can enact a positive CSP-FP link that may eventually be self-realized.
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