Are Google's linguistic prosthesis biased towards commercially more interesting expressions? A preliminary study on the linguistic effects of autocompletion algorithms.

Détails

ID Serval
serval:BIB_21A5EBA38E71
Type
Actes de conférence (partie): contribution originale à la littérature scientifique, publiée à l'occasion de conférences scientifiques, dans un ouvrage de compte-rendu (proceedings), ou dans l'édition spéciale d'un journal reconnu (conference proceedings).
Collection
Publications
Titre
Are Google's linguistic prosthesis biased towards commercially more interesting expressions? A preliminary study on the linguistic effects of autocompletion algorithms.
Titre de la conférence
Conference Abstracts
Auteur(s)
Jobin Anna, Kaplan Frederic
Editeur
Center for Digital Research in the Humanities
Organisation
Digital Humanities 2013, University of Nebraska, Lincoln
Adresse
Lincoln NE, US
Statut éditorial
Publié
Date de publication
2013
Peer-reviewed
Oui
Pages
245-248
Langue
anglais
Résumé
Google's linguistic prosthesis have become common
mediators between our intended queries and their actual
expressions. By correcting a mistyped word or extending a
small string of letters into a statistically plausible
continuation, Google offers a valuable service to users.
However, Google might also be transforming a keyword with
no or little value into a keyword for which bids are more
likely. Since Google's word bidding algorithm accounts
for most of the company's revenues, it is reasonable to
ask whether linguistic prosthesis are biased towards
commercially more interesting expressions. This study
describes a method allowing for progressing in this
understanding. Based on an optimal experiment design
algorithm, we are reconstructing a model of Google's
autocompletion and value assignment functions. We can
then explore and question the various possible
correlations between the two functions. This is a first
step towards the larger goal of understanding how
Google's linguistic economy impacts natural language.
Mots-clé
Google, web search, commodification of words, linguistic prosthesis
Création de la notice
12/11/2013 16:06
Dernière modification de la notice
21/08/2019 5:17
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