The consequences of retailer vs. media communication about the use of intrusive marketing practices on customer attitudes, satisfaction, trust and loyalty

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Serval ID
serval:BIB_1BCD57F2F630
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
The consequences of retailer vs. media communication about the use of intrusive marketing practices on customer attitudes, satisfaction, trust and loyalty
Title of the conference
Advances in Consumer Research, proceedings of the ACR North American Conference (San Francisco 2008)
Author(s)
Cestre G., Lalos M.
Publication state
Published
Issued date
2009
Peer-reviewed
Oui
Volume
36
Pages
968-969
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_1BCD57F2F630
Create date
05/02/2010 14:18
Last modification date
21/08/2019 6:18
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