Big Data and Analytics (BDA) promises significant value generation opportunities across industries. Even though companies increase their investments, their BDA initiatives fall short of expectations and they struggle to guarantee a return on investments. In order to create business value from BDA, companies must build and extend their data-related capabilities. While BDA literature has emphasized the capabilities needed to analyze the increasing volumes of data from heterogeneous sources, EDM researchers have suggested organizational capabilities to improve data quality. However, to date, little is known how companies actually orchestrate the allocated resources, especially regarding the quality and use of data to create value from BDA. Considering these gaps, this thesis – through five interrelated essays – investigates how companies adapt their EDM capabilities to create additional business value from BDA. The first essay lays the foundation of the thesis by investigating how companies extend their Business Intelligence and Analytics (BI&A) capabilities to build more comprehensive enterprise analytics platforms. The second and third essays contribute to fundamental reflections on how organizations are changing and designing data governance in the context of BDA. The fourth and fifth essays look at how companies provide high quality data to an increasing number of users with innovative EDM tools, that are, machine learning (ML) and enterprise data catalogs (EDC).
The thesis outcomes show that BDA has profound implications on EDM practices. In the past, operational data processing and analytical data processing were two “worlds” that were managed separately from each other. With BDA, these "worlds" are becoming increasingly interdependent and organizations must manage the lifecycles of data and analytics products in close coordination. Also, with BDA, data have become the long-expected, strategically relevant resource. As such data must now be viewed as a distinct value driver separate from IT as it requires specific mechanisms to foster value creation from BDA. BDA thus extends data governance goals: in addition to data quality and regulatory compliance, governance should facilitate data use by broadening data availability and enabling data monetization. Accordingly, companies establish comprehensive data governance designs including structural, procedural, and relational mechanisms to enable a broad network of employees to work with data. Existing EDM practices therefore need to be rethought to meet the emerging BDA requirements. While ML is a promising solution to improve data quality in a scalable and adaptable way, EDCs help companies democratize data to a broader range of employees.