About the Branding Impact of Brand Websites. Do newsletters and consumer magazines have a moderating role?

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Serval ID
serval:BIB_17A308D27EE5
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
About the Branding Impact of Brand Websites. Do newsletters and consumer magazines have a moderating role?
Title of the conference
36th European Marketing Academy Conference
Author(s)
Müller B., Florès L., Agrebi M., Chandon J.-L.
Address
Reykjavik, Iceland
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Language
english
Keywords
O
OAI-PMH
oai:serval.unil.ch:BIB_17A308D27EE5
Create date
19/11/2007 10:39
Last modification date
20/08/2019 13:47
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