Key Account Management in Business Markets: An Empirical Test of Common Assumptions

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Serval ID
serval:BIB_1444CEF289F0
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
Key Account Management in Business Markets: An Empirical Test of Common Assumptions
Journal
Journal of Business & Industrial Marketing
Author(s)
Ivens B.S., Pardo C.
Publication state
Published
Issued date
2008
Peer-reviewed
Oui
Volume
23
Number
5
OAI-PMH
oai:serval.unil.ch:BIB_1444CEF289F0
Create date
07/08/2008 8:53
Last modification date
20/08/2019 12:42
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