Talk to your customers: Are newsletters and consumer magazines really efficient?

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Serval ID
serval:BIB_0FF08E7FB489
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Talk to your customers: Are newsletters and consumer magazines really efficient?
Title of the conference
La Londe Conference in Marketing Communications and Consumer Behavior
Author(s)
Florès L., Müller B., Agrebi M., Chandon J.-L.
Address
La Londe les Maures
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_0FF08E7FB489
Create date
19/11/2007 10:28
Last modification date
20/08/2019 13:36
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