Choosing Imagery in Advertising Healthy Food to Children : Are Cartoons the Most Effective Visual Strategy?

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Serval ID
serval:BIB_0BD19491124D
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Production externe
Title
Choosing Imagery in Advertising Healthy Food to Children : Are Cartoons the Most Effective Visual Strategy?
Journal
Journal of Advertising Research
Author(s)
Lagomarsino Maria, Suggs L. Suzanne
ISSN
0021-8499
Publication state
Published
Issued date
12/2018
Volume
58
Number
4
Pages
487-498
Language
english
DOI
10.2501/jar-2018-003
Web of science
000452720600013
Create date
05/12/2024 14:37
Last modification date
06/12/2024 7:05
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