Probing Potential Priming: Defining, Quantifying, and Testing the Causal Priming Effect Using the Potential Outcomes Framework.
Details
Serval ID
serval:BIB_0B35A73A1CE9
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Probing Potential Priming: Defining, Quantifying, and Testing the Causal Priming Effect Using the Potential Outcomes Framework.
Journal
Frontiers in psychology
ISSN
1664-1078 (Print)
ISSN-L
1664-1078
Publication state
Published
Issued date
2022
Peer-reviewed
Oui
Volume
13
Pages
724498
Language
english
Notes
Publication types: Journal Article
Publication Status: epublish
Publication Status: epublish
Abstract
Having previously seen an item helps uncover the item another time, given a perceptual or cognitive cue. Oftentimes, however, it may be difficult to quantify or test the existence and size of a perceptual or cognitive effect, in general, and a priming effect, in particular. This is because to examine the existence of and quantify the effect, one needs to compare two outcomes: the outcome had one previously seen the item vs. the outcome had one not seen the item. But only one of the two outcomes is observable. Here, we argue that the potential outcomes framework is useful to define, quantify, and test the causal priming effect. To demonstrate its efficacy, we apply the framework to study the priming effect using data from a between-subjects study involving English word identification. In addition, we show that what has been used intuitively by experimentalists to assess the priming effect in the past has a sound mathematical foundation. Finally, we examine the links between the proposed method in studying priming and the multinomial processing tree (MPT) model, and how to extend the method to study experimental paradigms involving exclusion and inclusion instructional conditions.
Keywords
Priming effect, causal inference, potential outcomes framework, word fragment completion test, significant test, between-subjects study, priming effect
Pubmed
Web of science
Open Access
Yes
Create date
11/01/2024 18:05
Last modification date
18/01/2024 15:21