Brand Authenticity and its Dimensions

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Serval ID
serval:BIB_08C6609ECFC0
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
UNIL/CHUV
Title
Brand Authenticity and its Dimensions
Title of the conference
Proceedings of the 41st EMAC Conference
Author(s)
Girardin F., Morhart F. M., Beverland M.
Address
Lisbon, Portugal
Publication state
Published
Issued date
2012
Peer-reviewed
Oui
Language
english
OAI-PMH
oai:serval.unil.ch:BIB_08C6609ECFC0
Create date
04/12/2012 14:30
Last modification date
21/08/2019 5:15
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