Discussing color representations and implicit assumptions in Schloss et al.'s (2020) study on conventional notions of color‐emotion associations

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Version: Author's accepted manuscript
License: CC BY 4.0
Serval ID
serval:BIB_029F08503568
Type
Article: article from journal or magazin.
Publication sub-type
Letter (letter): Communication to the publisher.
Collection
Publications
Institution
Title
Discussing color representations and implicit assumptions in Schloss et al.'s (2020) study on conventional notions of color‐emotion associations
Journal
Color Research & Application
Author(s)
Jonauskaite Domicele, Mohr Christine
ISSN
0361-2317
1520-6378
Publication state
Published
Issued date
12/2022
Peer-reviewed
Oui
Volume
47
Number
6
Pages
1224-1228
Language
english
Abstract
After controlling for lightness and chroma statistically or colorimetrically, Schloss et al. (2020, JOSA A) showed that yellow hues were not judged to be happier than blue hues. They concluded that high lightness and high chroma rather than yellow hue drive yellow-happy associations. We agree with their main conclusions but wish to expand on two underdeveloped discussion themes: (i) the notion of experience versus concept, and (ii) implicit assumptions. Our commentary highlights the complexity of psychological studies on color-affect associations, including possibilities of alternative data interpretations and directions for future studies.
Keywords
General Chemical Engineering, General Chemistry, Human Factors and Ergonomics
Web of science
Funding(s)
Swiss National Science Foundation / Projects / 100014_182138
Swiss National Science Foundation / Careers / P0LAP1_175055
Swiss National Science Foundation / Careers / P500PS_202956
Create date
23/08/2022 21:37
Last modification date
19/10/2023 7:13
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