Privacy-friendly Business Models for Location-Based Mobile Services

Détails

ID Serval
serval:BIB_020FC5B73BFF
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
Privacy-friendly Business Models for Location-Based Mobile Services
Périodique
Journal of Theoretical and Applied Electronic Commerce Research
Auteur(s)
Liu Z., Bonazzi R., Fritscher B., Pigneur Y.
ISSN
0718-1876
Statut éditorial
Publié
Date de publication
08/2011
Peer-reviewed
Oui
Volume
6
Numéro
2
Pages
90-107
Langue
anglais
Résumé
This paper presents a theoretical model to analyze the privacy issues around location based mobile business models. We report the results of an exploratory field experiment in Switzerland that assessed the factors driving user payoff in mobile business. We found that (1) the personal data disclosed has a negative effect on user payoff; (2) the amount of personalization available has a direct and positive effect, as well as a moderating effect on user payoff; (3) the amount of control over user's personal data has a direct and positive effect, as well as a moderating effect on user payoff. The results suggest that privacy protection could be the main value proposition in the B2C mobile market. From our theoretical model we derive a set of guidelines to design a privacy-friendly business model pattern for third-party services. We discuss four examples to show the mobile platform can play a key role in the implementation of these new business models.
Mots-clé
Privacy, Location-based services, Business model, Design science, Information systems, Personal data disclosed, User's payoff, Personalization available, Control over user personal data
Création de la notice
01/06/2011 14:50
Dernière modification de la notice
03/03/2018 13:16
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