CSR Business as Usual? The Case of the Tobacco Industry

Détails

ID Serval
serval:BIB_009620175DBB
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Titre
CSR Business as Usual? The Case of the Tobacco Industry
Périodique
Journal of Business Ethics
Auteur(s)
Palazzo G., Richter U.
ISSN
0167-4544
Statut éditorial
Publié
Date de publication
2005
Peer-reviewed
Oui
Volume
61
Numéro
4
Pages
387-401
Langue
anglais
Résumé
Tobacco companies have started to position themselves as good corporate citizens. The effort towards CSR engagement in the tobacco industry is not only heavily criticized by anti-tobacco NGOs. Some opponents such as the the World Health Organization have even categorically questioned the possibility of social responsibility in the tobacco industry. The paper will demonstrate that the deep distrust towards tobacco companies is linked to the lethal character of their products and the dubious behavior of their representatives in recent decades. As a result, tobacco companies are not in the CSR business in the strict sense. Key aspects of mainstream CSR theory and practice such as corporate philanthropy, stakeholder collaboration, CSR reporting and self-regulation, are demonstrated to be ineffective or even counterproductive in the tobacco industry. Building upon the terminology used in the leadership literature, the paper proposes to differentiate between transactional and transformational CSR arguing that tobacco companies can only operate on a transactional level. As a consequence, corporate responsibility in the tobacco industry is based upon a much thinner approach to CSR and has to be conceptualized with a focus on transactional integrity across the tobacco supply chain.
Mots-clé
CSR, Corporate philanthropy, Organizational legitimacy, Tobacco industry, The common good, Integrity, Transactional CSR, Transformational CSR
Web of science
Création de la notice
29/11/2007 9:09
Dernière modification de la notice
03/03/2018 13:11
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