Coupling Mobile Payments and CRM in the Retail Industry

Détails

ID Serval
serval:BIB_FF01ABF9A34B
Type
Actes de conférence (partie): contribution originale à la littérature scientifique, publiée à l'occasion de conférences scientifiques, dans un ouvrage de compte-rendu (proceedings), ou dans l'édition spéciale d'un journal reconnu (conference proceedings).
Collection
Publications
Institution
Titre
Coupling Mobile Payments and CRM in the Retail Industry
Titre de la conférence
Proceedings of the IADIS International Conference on e-Commerce 2004
Auteur(s)
Ondrus J., Pigneur Y.
Adresse
Lisbon, Portugal
ISBN
972-98947-8-7
Statut éditorial
Publié
Date de publication
2004
Peer-reviewed
Oui
Langue
anglais
Résumé
The growing prevalence of electronic commerce and the widespread use of mobile devices have made mobile payments an interesting alternative method of payment for customers and merchants. One major issue to be resolved is the integration of a real-time wireless means of payment within their current payment system. In this paper, we propose an architecture of mobile payment system to improve business processes and increase customer loyalty. An all-in-one device that enables mobile payments and also integrates a membership scheme would simplify and significantly accelerate the payment process at the point of sale (POS). Moreover, the deployment of an effective customer relationship management (CRM) system and an adapted data mining tool would allow retailers to propose a dynamic-generated website to their customers. This would follow a one-to-one e-marketing strategy and would improve companies’ ability to suggest customized offers and coupons.
Mots-clé
Mobile payments, retail, CRM, customer loyalty
Création de la notice
19/11/2007 11:56
Dernière modification de la notice
20/08/2019 17:29
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