From One to Many Business Models: Uncovering Characteristics of Business Model Portfolios

Détails

Ressource 1Télécharger: Schwarz et al Business Model Portfolios.pdf (911.39 [Ko])
Etat: Public
Version: Author's accepted manuscript
Licence: Non spécifiée
ID Serval
serval:BIB_F22A0A91EDA7
Type
Actes de conférence (partie): contribution originale à la littérature scientifique, publiée à l'occasion de conférences scientifiques, dans un ouvrage de compte-rendu (proceedings), ou dans l'édition spéciale d'un journal reconnu (conference proceedings).
Collection
Publications
Institution
Titre
From One to Many Business Models: Uncovering Characteristics of Business Model Portfolios
Titre de la conférence
Proceedings of the 25th European Conference on Information Systems (ECIS 2017)
Auteur(s)
Schwarz J., Terrenghi N., Legner C.
Adresse
Guimarães, Portugal
ISBN
978-0-9915567-0-0
Statut éditorial
Publié
Date de publication
10/06/2017
Peer-reviewed
Oui
Langue
anglais
Résumé
As business model (BM) innovation has become one of management’s top priorities, anecdotal evidence suggests that firms do not have one single BM but run multiple BMs in parallel. From an academic perspective, only few attempts have been made until today, to broaden the scope of research from one to many BMs within firm boundaries. To close this gap, we systematically review the emerging literature on “multiple” BMs, based on a theoretical framework that links the BM concept with general mechanisms of corporate portfolio management. Our results show that firms develop BM portfolios as a direct result of challenges in today’s technology-driven environment, such as disruptive industry BMs and the need to commercialize technologies with innovative BMs. More specifically, our findings challenge the general assumption that firms should (or can) be described based on a single BM. Segmentation, configuration and coordination of multiple BMs can complement a customer-centric perspective in the BM development and management process, not only for large organizations. We provide initial characteristics of these mechanisms and outline areas for future research.
Mots-clé
business model, business model portfolio, business model management, business model synergies, portfolio management
Financement(s)
Autre / SAP Research
Création de la notice
04/07/2017 0:10
Dernière modification de la notice
01/12/2020 7:24
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