From One to Many Business Models: Uncovering Characteristics of Business Model Portfolios

Details

Ressource 1Download: Schwarz et al Business Model Portfolios.pdf (911.39 [Ko])
State: Public
Version: Author's accepted manuscript
License: Not specified
Serval ID
serval:BIB_F22A0A91EDA7
Type
Inproceedings: an article in a conference proceedings.
Collection
Publications
Institution
Title
From One to Many Business Models: Uncovering Characteristics of Business Model Portfolios
Title of the conference
Proceedings of the 25th European Conference on Information Systems (ECIS 2017)
Author(s)
Schwarz J., Terrenghi N., Legner C.
Address
Guimarães, Portugal
ISBN
978-0-9915567-0-0
Publication state
Published
Issued date
10/06/2017
Peer-reviewed
Oui
Language
english
Abstract
As business model (BM) innovation has become one of management’s top priorities, anecdotal evidence suggests that firms do not have one single BM but run multiple BMs in parallel. From an academic perspective, only few attempts have been made until today, to broaden the scope of research from one to many BMs within firm boundaries. To close this gap, we systematically review the emerging literature on “multiple” BMs, based on a theoretical framework that links the BM concept with general mechanisms of corporate portfolio management. Our results show that firms develop BM portfolios as a direct result of challenges in today’s technology-driven environment, such as disruptive industry BMs and the need to commercialize technologies with innovative BMs. More specifically, our findings challenge the general assumption that firms should (or can) be described based on a single BM. Segmentation, configuration and coordination of multiple BMs can complement a customer-centric perspective in the BM development and management process, not only for large organizations. We provide initial characteristics of these mechanisms and outline areas for future research.
Keywords
business model, business model portfolio, business model management, business model synergies, portfolio management
Funding(s)
Other / SAP Research
Create date
04/07/2017 0:10
Last modification date
01/12/2020 7:24
Usage data