The role of personalized services and control: An empirical evaluation of privacy calculus and technology acceptance model in mobile context

Détails

ID Serval
serval:BIB_E38E8C6C36C4
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
The role of personalized services and control: An empirical evaluation of privacy calculus and technology acceptance model in mobile context
Périodique
Journal of Information Privacy and Security
Auteur⸱e⸱s
Liu Z., Shan J., Pigneur Y.
ISSN
1553-6548
Statut éditorial
Publié
Date de publication
2016
Peer-reviewed
Oui
Volume
12
Numéro
3
Pages
123-144
Langue
anglais
Résumé
The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile application context. Also examined is the role of personalized services and users’ perceived information control in this domain. Based on a study of 308 participants, the results reveal that perceived enjoyment has replaced perceived ease-of-use as a main predictor of perceived behavioral intentions in a mobile TAM. The findings also show that personalized services and users’ perceived information control have a strong effect on both privacy calculus and mobile TAM.
Création de la notice
04/05/2017 16:31
Dernière modification de la notice
20/08/2019 17:07
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