Financial Incentives and Intention to Subscribe to Data-Driven Health Plans

Détails

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Etat: Public
Version: Final published version
Licence: Non spécifiée
ID Serval
serval:BIB_C04DA8CE745E
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Financial Incentives and Intention to Subscribe to Data-Driven Health Plans
Périodique
Proceedings of the 41st International Conference on Information Systems
Auteur⸱e⸱s
Stepanovic Stefan, Mettler Tobias
Statut éditorial
Publié
Date de publication
13/12/2020
Peer-reviewed
Oui
Langue
anglais
Résumé
Over the last years, health insurance companies have displayed considerable dynamism in integrating quantified-self-devices (such as smartwatches and activity trackers) in their business models to create data-driven health plans built around these systems. In order to motivate consumers to participate in these programs — and share their data — health insurance companies often make use of financial incentives. Yet, there is little evidence on the effects of discounts or rewards on individual intention to subscribe to data-driven health plans. In this paper, we thus report results from a survey made in Switzerland, which constitues a representative context of consumers’ choice in a liberal health insurance market, about consumers’ intention to participate in (incentivized) data-driven health plans. By doing so, we seek to lay the foundations for a better comprehension of individuals’ aspirations and drivers to engage into these programs.
Mots-clé
Quantified self devices, financial incentives, health insurance companies, data-driven health plans
Financement(s)
Fonds national suisse / Projets / 100018_172740
Création de la notice
28/09/2020 14:37
Dernière modification de la notice
16/01/2021 7:20
Données d'usage