Financial Incentives and Intention to Subscribe to Data-Driven Health Plans

Details

Serval ID
serval:BIB_C04DA8CE745E
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Financial Incentives and Intention to Subscribe to Data-Driven Health Plans
Journal
Proceedings of the 41st International Conference on Information Systems
Author(s)
Stepanovic Stefan, Mettler Tobias
Publication state
In Press
Peer-reviewed
Oui
Language
english
Abstract
Over the last years, health insurance companies have displayed considerable dynamism in integrating quantified-self-devices (such as smartwatches and activity trackers) in their business models to create data-driven health plans built around these systems. In order to motivate consumers to participate in these programs — and share their data — health insurance companies often make use of financial incentives. Yet, there is little evidence on the effects of discounts or rewards on individual intention to subscribe to data-driven health plans. In this paper, we thus report results from a survey made in Switzerland, which constitues a representative context of consumers’ choice in a liberal health insurance market, about consumers’ intention to participate in (incentivized) data-driven health plans. By doing so, we seek to lay the foundations for a better comprehension of individuals’ aspirations and drivers to engage into these programs.
Keywords
Quantified self devices, financial incentives, health insurance companies, data-driven health plans
Create date
28/09/2020 14:37
Last modification date
29/09/2020 6:25
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