Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation

Détails

ID Serval
serval:BIB_B63F938CEFEF
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation
Périodique
The Economic Journal
Auteur(s)
Stutzer  A., Goette  L., Zehnder  M.
ISSN
0013-0133
Statut éditorial
Publié
Date de publication
11/2011
Peer-reviewed
Oui
Volume
121
Numéro
556
Pages
F476-F493
Langue
anglais
Résumé
Assigning a subjective value to a contribution to a public good often requires reflection. For many reasons, this reflection may be put off, reinforcing the underprovision of public goods. We hypothesise that nudging individuals to reflect on whether to contribute to a public good leads to the formation of issue-specific altruistic preferences. The hypothesis is tested in a large-scale field experiment on blood donations. We find that an active-decision intervention substantially increases donations among subjects who had not previously thought about the importance of donating blood. By contrast, contributions of individuals who had previously engaged in such reflection are unchanged.
Mots-clé
Preferences, defaults, incentives, motivation, volunteer, image
Web of science
Création de la notice
15/09/2011 12:16
Dernière modification de la notice
21/08/2019 6:16
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