Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation

Details

Serval ID
serval:BIB_B63F938CEFEF
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Active Decisions and Prosocial Behaviour: a Field Experiment on Blood Donation
Journal
The Economic Journal
Author(s)
Stutzer  A., Goette  L., Zehnder  M.
ISSN
0013-0133
Publication state
Published
Issued date
11/2011
Peer-reviewed
Oui
Volume
121
Number
556
Pages
F476-F493
Language
english
Abstract
Assigning a subjective value to a contribution to a public good often requires reflection. For many reasons, this reflection may be put off, reinforcing the underprovision of public goods. We hypothesise that nudging individuals to reflect on whether to contribute to a public good leads to the formation of issue-specific altruistic preferences. The hypothesis is tested in a large-scale field experiment on blood donations. We find that an active-decision intervention substantially increases donations among subjects who had not previously thought about the importance of donating blood. By contrast, contributions of individuals who had previously engaged in such reflection are unchanged.
Keywords
Preferences, defaults, incentives, motivation, volunteer, image
Web of science
Create date
15/09/2011 11:16
Last modification date
21/08/2019 5:16
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