Data products have emerged as a scalable approach enabling data and analytics to address evolving business challenges. However, the formation and usage of data products implies significant changes to existing ways of working and requires close collaboration of business (as data consumers) and analytics teams (as data providers). As the interactions between consumers and providers are critical in generating value from data and analytics, a thorough understanding is required on how data products change these interactions. To conceptualize these consumer-provider interactions, we adopt three conceptual lenses prevalent in IS literature – transactional, relational, and processual. Based on multiple case studies with ongoing data product initiatives. we identify five mechanisms that support such interactions: data contracts, data catalogs/marketplaces, data product owner, data product manager, data product lifecycle. Our findings contribute to the discourse on value-co-creation where changing role of consumers blends with supplier capabilities to generate higher value for companies.