Allowing for detachment processes in market innovation. The case of short food supply chains

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Etat: Public
Version: de l'auteur⸱e
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ID Serval
serval:BIB_1539386DE935
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
Allowing for detachment processes in market innovation. The case of short food supply chains
Périodique
Consumption Markets & Culture
Auteur⸱e⸱s
Le Velly Ronan, Goulet Frédéric, Vinck Dominique
ISSN
1025-3866
1477-223X
ISSN-L
1477-223X
Statut éditorial
Publié
Date de publication
26/08/2020
Peer-reviewed
Oui
Volume
24
Numéro
4
Pages
313-328
Langue
anglais
Résumé
The purpose of this paper is to study the place of detachment processes in market agencing. The authors draw on the case of short food supply chains, especially those established to provide local produce to mass catering. They characterise short food supply chains as “market innovations through withdrawal”, i.e. market innovations aiming at detaching farmers and consumers from the middlemen of mainstream markets and reducing the number of food miles. They argue that detachment from mainstream market mediators generally calls for the creation of new mediators and highlight the difficulties of this agencing work. In line with the research on path dependence and lock-ins, they also show that existing attachments are binding and may impede detachments. Finally, the authors show that short food supply chains combine the establishment of new and pre-existing attachments and of new and pre-existing detachments. They sum up this combination of processes with the term “quasi-detachment”.
Mots-clé
Marketing, Economics and Econometrics, Social Psychology, Anthropology
Création de la notice
23/08/2019 18:10
Dernière modification de la notice
15/12/2022 7:50
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