Allowing for detachment processes in market innovation. The case of short food supply chains

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Serval ID
serval:BIB_1539386DE935
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Allowing for detachment processes in market innovation. The case of short food supply chains
Journal
Consumption Markets & Culture
Author(s)
Le Velly Ronan, Goulet Frédéric, Vinck Dominique
ISSN
1025-3866
1477-223X
ISSN-L
1477-223X
Publication state
Published
Issued date
26/08/2020
Peer-reviewed
Oui
Pages
1-16
Language
english
Abstract
The purpose of this paper is to study the place of detachment processes in market agencing. The authors draw on the case of short food supply chains, especially those established to provide local produce to mass catering. They characterise short food supply chains as “market innovations through withdrawal”, i.e. market innovations aiming at detaching farmers and consumers from the middlemen of mainstream markets and reducing the number of food miles. They argue that detachment from mainstream market mediators generally calls for the creation of new mediators and highlight the difficulties of this agencing work. In line with the research on path dependence and lock-ins, they also show that existing attachments are binding and may impede detachments. Finally, the authors show that short food supply chains combine the establishment of new and pre-existing attachments and of new and pre-existing detachments. They sum up this combination of processes with the term “quasi-detachment”.
Keywords
Marketing, Economics and Econometrics, Social Psychology, Anthropology
Create date
23/08/2019 17:10
Last modification date
27/08/2020 6:08
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