When one cue is not enough: combining fast and frugal heuristics with compound cue processing

Détails

ID Serval
serval:BIB_14BA365DCAE4
Type
Article: article d'un périodique ou d'un magazine.
Collection
Publications
Institution
Titre
When one cue is not enough: combining fast and frugal heuristics with compound cue processing
Périodique
Quarterly Journal of Experimental Psychology
Auteur⸱e⸱s
Garcia-Retamero R., Hoffrage U., Dieckmann A.
ISSN
1747-0218
Statut éditorial
Publié
Date de publication
2007
Peer-reviewed
Oui
Volume
60
Numéro
9
Pages
1197-1215
Langue
anglais
Résumé
One-reason decision-making heuristics as proposed by Gigerenzer, Todd, and the ABC Research Group (1999) Gigerenzer, G. and Todd, P. M. 1999. “Fast and frugal heuristics: The adaptive toolbox”. In Simple heuristics that make us smart, Edited by: Gigerenzer, G., Todd, P. M. and the ABC Research Group. 3–34. New York: Oxford University Press.
[Google Scholar]
have been shown to perform accurately. However, such strategies cannot deal with compound cues. We propose the Take The Best Configural Cue (TTB-Configural) as a fast and frugal heuristic that processes compound cues. In a series of three experiments, we analysed whether participants used this heuristic when making cue-based inferences on which of two alternatives had a higher criterion value. In two of the experiments, two cues were amalgamated into a valid compound cue by applying the AND or the OR logical rule, respectively. In the third experiment, there was no valid compound cue. Within each experiment, we also manipulated causal mental models through instructions. In the configural causal model, cues were said to act through the same causal mechanism. In the elemental causal model, cues were said to act through different causal mechanisms. In the neutral causal model, the causal mechanism was not specified. When a highly valid compound existed, and participants had a configural causal model, for the majority of them the strategy that could best account for their choices was TTB-Configural. Otherwise, the strategy that best predicted their choices was the Take The Best (TTB) heuristic.
Création de la notice
24/02/2009 14:34
Dernière modification de la notice
20/08/2019 12:43
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