When one cue is not enough: combining fast and frugal heuristics with compound cue processing
Details
Serval ID
serval:BIB_14BA365DCAE4
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
When one cue is not enough: combining fast and frugal heuristics with compound cue processing
Journal
Quarterly Journal of Experimental Psychology
ISSN
1747-0218
Publication state
Published
Issued date
2007
Peer-reviewed
Oui
Volume
60
Number
9
Pages
1197-1215
Language
english
Abstract
One-reason decision-making heuristics as proposed by Gigerenzer, Todd, and the ABC Research Group (1999) Gigerenzer, G. and Todd, P. M. 1999. “Fast and frugal heuristics: The adaptive toolbox”. In Simple heuristics that make us smart, Edited by: Gigerenzer, G., Todd, P. M. and the ABC Research Group. 3–34. New York: Oxford University Press.
[Google Scholar]
have been shown to perform accurately. However, such strategies cannot deal with compound cues. We propose the Take The Best Configural Cue (TTB-Configural) as a fast and frugal heuristic that processes compound cues. In a series of three experiments, we analysed whether participants used this heuristic when making cue-based inferences on which of two alternatives had a higher criterion value. In two of the experiments, two cues were amalgamated into a valid compound cue by applying the AND or the OR logical rule, respectively. In the third experiment, there was no valid compound cue. Within each experiment, we also manipulated causal mental models through instructions. In the configural causal model, cues were said to act through the same causal mechanism. In the elemental causal model, cues were said to act through different causal mechanisms. In the neutral causal model, the causal mechanism was not specified. When a highly valid compound existed, and participants had a configural causal model, for the majority of them the strategy that could best account for their choices was TTB-Configural. Otherwise, the strategy that best predicted their choices was the Take The Best (TTB) heuristic.
[Google Scholar]
have been shown to perform accurately. However, such strategies cannot deal with compound cues. We propose the Take The Best Configural Cue (TTB-Configural) as a fast and frugal heuristic that processes compound cues. In a series of three experiments, we analysed whether participants used this heuristic when making cue-based inferences on which of two alternatives had a higher criterion value. In two of the experiments, two cues were amalgamated into a valid compound cue by applying the AND or the OR logical rule, respectively. In the third experiment, there was no valid compound cue. Within each experiment, we also manipulated causal mental models through instructions. In the configural causal model, cues were said to act through the same causal mechanism. In the elemental causal model, cues were said to act through different causal mechanisms. In the neutral causal model, the causal mechanism was not specified. When a highly valid compound existed, and participants had a configural causal model, for the majority of them the strategy that could best account for their choices was TTB-Configural. Otherwise, the strategy that best predicted their choices was the Take The Best (TTB) heuristic.
Create date
24/02/2009 14:34
Last modification date
20/08/2019 12:43