From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust

Details

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Version: author
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Serval ID
serval:BIB_EFA36B4EBB47
Type
Article: article from journal or magazin.
Collection
Publications
Institution
UNIL/CHUV
Title
From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust
Journal
Journal of Consumer Research
Author(s)
Engeler Isabelle, Barasz Kate
ISSN
0093-5301
1537-5277
Publication state
Published
Issued date
31/12/2021
Peer-reviewed
Oui
Editor
Campbell Margaret C, Keller Kevin Lane
Volume
48
Number
4
Pages
562-585
Language
english
Keywords
Marketing, Economics and Econometrics, Arts and Humanities (miscellaneous), Anthropology, Business and International Management
OAI-PMH
oai:serval.unil.ch:BIB_EFA36B4EBB47
DOI
10.1093/jcr/ucab041
Web of science
000743607100004
Create date
19/12/2023 10:47
Last modification date
03/08/2024 6:00
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