Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior

Details

Serval ID
serval:BIB_EDA985280C95
Type
Article: article from journal or magazin.
Collection
Publications
Institution
Title
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior
Journal
International Journal of Research in Marketing
Author(s)
Ghiassaleh Arezou, Kocher Bruno, Czellar Sandor
ISSN
0167-8116
Publication state
In Press
Language
english
Keywords
Marketing
Funding(s)
Swiss National Science Foundation / SNSF146698
Create date
09/09/2020 21:31
Last modification date
10/09/2020 5:22
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